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Despite Samsung Electronics executives actively purchasing company shares, the stock price continues to struggle, with the critical ₩60,000 level under threat. While concerns over the semiconductor industry downturn have eased somewhat, downward revisions in third-quarter earnings forecasts have led securities firms to lower their target prices for Samsung Electronics.

So far this year, 48 Samsung Electronics executives have purchased a total of 168,831 shares. However, given the company’s massive market capitalization, such insider buying is not substantial enough to significantly influence the stock price. That said, when executives with deep insight into the company’s operations buy shares, it can be interpreted as a positive signal, suggesting confidence in the stock’s potential for recovery. Despite this, the market reaction has been muted, and a similar trend is seen in major IT firms like Naver and Kakao, where top executives have also been purchasing shares in an attempt to prop up their struggling stock prices.

Meanwhile, expectations for Samsung Electronics’ third-quarter earnings are being revised downward ahead of its preliminary earnings release in early October. According to financial data provider FnGuide, Korean securities firms now forecast Samsung’s consolidated revenue for Q3 at ₩81.45 trillion and operating profit at ₩11.23 trillion. These figures reflect a decline in expectations, fueling concerns that Samsung’s recovery may be slower than anticipated.

Ultimately, while executive share purchases can be perceived as a positive signal, they have failed to restore investor confidence in the current environment. The fact that similar patterns are emerging in other IT giants like Naver and Kakao suggests broader structural challenges within Korea’s tech sector. With earnings forecasts continuing to decline, insider buying may not be enough to reassure the market and could even amplify investor skepticism. For Samsung Electronics to achieve a sustainable stock price recovery, the company must go beyond share buybacks and present tangible improvements in its financial performance and long-term growth strategy.


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