
Fama-French’s Cross-Sectional Analysis of Expected Stock Returns (Apr 30, 2012)
created At: 3/19/2025

Neutral
This analysis was written from a neutral perspective. We advise you to always make careful and well-informed investment decisions.
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Fact
CAPM’s failure: Beta alone does not explain stock returns.
Size Effect: Small-cap stocks outperform large-cap stocks on average.
Value Effect: High B/M (“value”) stocks outperform low B/M (“growth”) stocks.
Beta’s role diminishes: Once Size and B/M are considered, beta’s significance disappears.
Multi-Factor Model introduced: Fama-French’s Three-Factor Model (Market, Size, Value) became a standard in asset pricing.
Opinion
Fama and French (1992) fundamentally reshaped asset pricing by proving that market beta alone cannot explain stock returns. Their research established the Size and Value effects as key drivers of returns, challenging CAPM’s core premise. The study also laid the groundwork for multi-factor models, which continue to evolve today. Notably, the Size effect is often attributed to higher risk from illiquidity and information asymmetry, while the Value effect suggests undervalued stocks tend to outperform over time.
Core Sell Point
Fama-French’s research disproved CAPM’s reliance on beta and introduced the Size and Value factors, which led to the development of multi-factor models that transformed modern investing strategies.
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