Over the past three years, 8 out of 10 investors who purchased Samsung Electronics shares have suffered losses. Many investors bought shares above ₩80,000 this year, but as domestic and international securities firms continue to slash their target prices, concerns are mounting.
Key Developments
Samsung Electronics Hits 52-Week Low
On October 2, Samsung Electronics closed at ₩61,300, down 0.33% from the previous trading day, marking a new 52-week low. During the day, the stock dipped to ₩59,900, falling below ₩60,000 for the first time since March 16, 2023—a 17-month low.
81.59% of Investors Are in the Red
As the stock continues its downward trend, a staggering 81.59% of investors who bought Samsung Electronics shares in the past three years (Oct 1, 2021 – Oct 2, 2024) are now in negative territory, according to Koscom data. The largest concentration of purchases (43.29%) occurred in the ₩70,000–₩79,000 range, making these investors particularly vulnerable.
For those who bought shares this year, the losses are even more severe. Among 2024 buyers:
31.39% purchased at ₩75,000–₩79,900
27.36% bought above ₩80,000
28.51% acquired shares at ₩70,000–₩74,900
Only 12.76% bought at ₩60,000–₩69,900
This indicates that nearly 60% of this year’s buyers are deep underwater, as they expected a rebound to ₩100,000 ("Tenbagger Samsung").
Why Is Sentiment Crumbling?
Foreign Investors & Analysts Cut Expectations
Foreign investors and brokerage firms have downgraded their outlook, further dampening sentiment:
Macquarie downgraded Samsung Electronics from "Buy" to "Neutral"
Slashed its target price from ₩125,000 → ₩64,000 (a 49% cut)
Cited oversupply in memory chips, declining ASPs (average selling prices), and weak demand from downstream industries
Highlighted delayed HBM shipments to NVIDIA, reducing AI-related growth potential
Estimated Samsung’s HBM revenue for 2026 at $13 billion—only 43% of SK Hynix’s projected $30 billion
Shinhan Investment Corp. lowered its target price from ₩110,000 → ₩95,000, citing:
Weaker-than-expected smartphone demand
Slowdown in legacy memory sales
Reduced Q3–Q4 operating profit estimates (from ₩10.2 trillion)
However, Shinhan believes the stock is nearing its PBR (price-to-book ratio) bottom, reducing downside risk. Analyst Kim Hyung-tae noted that most of the bad news is priced in, suggesting a long-term buying opportunity as the memory supply-demand balance stabilizes in 2025.
Retail Investors Are Betting on a Bottom
Despite the grim outlook, retail investors are aggressively buying the dip:
In September alone, retail investors net bought ₩8.08 trillion ($6 billion) worth of Samsung shares.
Many believe the worst is over and that Samsung is undervalued at current levels.
[Compliance Note]
All posts by Sellsmart are for informational purposes only. Final investment decisions should be made with careful judgment and at the investor’s own risk.
The content of this post may be inaccurate, and any profits or losses resulting from trades are solely the responsibility of the investor.
Core16 may hold positions in the stocks mentioned in this post and may buy or sell them at any time.
