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박재훈투영인 프로필 사진박재훈투영인
General Mills sells North America yogurt operations in $2 billion deal to focus on stronger brands(Sep 12, 2024)
created At: 2/27/2025
Sell
Sell
This analysis includes a sell recommendation. Please carefully review all mentioned risk before proceeding.
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Fact
General Mills selling North American yogurt business for $2.1B to Lactalis (US) and Sodiaal (Canada). Includes brands like Yoplait and Liberté. Divestiture to focus on higher-margin core brands. Yogurt business contributed ~$1.5B to FY24 net sales. Deal expected to close in 2025. Dilution of adjusted EPS by ~3% in first 12 months.
Opinion
While the $2.1B sale provides capital, the 3% EPS dilution and the $1.5B revenue loss raise concerns. Selling a significant revenue generator suggests deeper struggles within the yogurt segment. Focusing on "higher-margin" brands implies existing margin pressures. Despite the "sharpened focus" rhetoric, the divestiture could signal an inability to effectively compete in the yogurt market, potentially raising questions about strategic execution.
Core Sell Point
The yogurt business sale, while providing capital, raises concerns about General Mills' competitive position and growth prospects, potentially offsetting the benefits of increased focus and negatively impacting long-term stock performance.

General Mills will sell its North American yogurt business to French dairy firms Groupe Lactalis and Sodiaal in a $2.1 billion deal, the Cheerios maker said on Thursday.

Lactalis will acquire the U.S. business and Sodiaal will buy the Canadian unit, the company said.

Reuters reported in April that General Mills was working with investment bank JPMorgan Chase to attract interest from potential buyers for the business, which houses brands such as Yoplait and Liberté.

Packaged food makers are divesting units not delivering high growth to keep a tight leash on costs while expanding their core brands as they respond to consumers seeking cheaper alternatives.

The divestiture will help sharpen focus on key brands that have stronger margins, Chief Executive Officer Jeff Harmening said in a statement.

Yoplait is facing tough competition in the U.S. from privately held yogurt brand Chobani, as well as Danone’s Dannon brand.

The North American yogurt business contributed about $1.5 billion to General Mills’ fiscal 2024 net sales.

The Golden Valley, Minnesota-based company expects the deals to close in 2025, and will dilute adjusted earnings per share by about 3% in the first 12 months after the close.

Bloomberg News earlier on Thursday reported that General Mills was in talks to sell the North American yogurt operations to Groupe Lactalis and Sodiaal.

Yoplait was started by a group of French dairy farmers in 1964. It partnered with General Mills in 1977 through a franchise agreement giving the maker of Bisquick pancake mix exclusive rights to market the brand in the U.S.

Then in 2011, General Mills acquired a 51% stake worth $1.2 billion in Yoplait from private equity firm PAI Partners and French dairy cooperative Sodiaal, which retained the remaining stake.

In 2021, General Mills sold the European operations of Yoplait to Sodiaal.

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